Crafted Outcomes

From Advice to Action

Welcome to Crafted Outcomes, a Consulting Firm that helps businesses like yours achieve unique goals. Crafted Outcomes offers a wide range of crafted consulting services to serve a variety of businesses and clients. Whether you're a small local business or a multinational corporation, we can help you reach new levels of success. Get in touch with us now to learn more about our services and what our team can do for you.



Our mission is to provide international and extensive business expertise in crafting solutions to fit the needs of your organization

Driving your business forward and turning your ideas into action by engaging in a personalised tailored approach.

Modern Work Space



Working very closely with you, taking time to understand your business and challenges we can offer a combination of unique services that will help create opportunities for transformation using an agile approach to your business. We ensure a bespoke approach using world-class tools and techniques aligned to your business strategy.  We are, after all, called Crafted Outcomes!

We believe that each business, or organisation has its own identity and challenges. By using our extensive experiences and expertise we work with our clients to arrive at a solution that works best for them. In short, a truly Crafted Outcome!

Crafted Cloud Solutions

Crafted Working Solutions 

Crafted Learning Solutions 


Who We Are

Crafted Solutions for Success

At the heart of our business is a group of Internationally experienced like-minded business leaders and professionals from a variety of backgrounds,  who are passionate about being successful and wanting to help others achieve the same

Though we’ve grown since our founding, we’re still the same agency at heart. Let us help make your dreams a reality. Are you ready to set your brand or business on the path to success? Give us a call today and see what we can do for you.


The Team

At Crafted Outcomes, we have an exceptional team of consultants with expertise in various areas. We’re committed to solving complex business challenges using the latest technology and data resources, combined with our creative and collaborative strategic approach. Learn more about some of our talented professionals below.

Stephen Swinney


With an original professional background in Accounting, Stephen spent some time in charge of the Copperbelt practice of Deloitte in Zambia, with some further experience in Botswana.
He then moved in 1993 to the Polish practice of Coopers & Lybrand (pre the merger with PW) where he was in charge of the firms Audit practice. During this time, he gain a wealth of experience in both client matters; mainly with international and large local business concerns; as well as the internal operations and leadership of a major professional services firm. Stephen then left the audit profession in 1997 and has since then been working from Poland but across a wide geographical region, in a consulting capacity, with colleagues under a number of business brand, a number of which he initiated. His work has mainly focused areas that directly affect the success of organisations; strategy and direction setting, organisational and people development; and Mentoring and coaching senior executives. The client base is a mixture of local and international organisations, both large and small.

Michael Robinson


Michael spent the first 20 years of his career working for blue-chip businesses in the Food Industry such as Nestle UK, Premier Foods, and Sara Lee Bakeries. He has worked in a variety of senior Operations, Logistics and Human Resource management roles and has also spent some time working as a consultant in the USA and the UK. He has managed and executed Factory Closures, Management Restructures, Product Transfers and Re-launches as well as Capital Expenditure programmes and extensive Employee Consultations in both unionised and non-unionised working environments. He also understands and has applied a variety of Key Performance Indicators, C.I. and Lean Manufacturing techniques across the full range of food packaging equipment and formats

Lionel Hall


After graduating as a lawyer, Lionel worked for 30 years in operation roles initially and then HR roles in the food and tobacco sector working in the UK and then in Poland Russia and Ukraine for Nestle and British American Tobacco. He has extensive experience in carrying our major restructuring programmes in both unionized and non-unionized environments involving significant organisational change , business refocusing and cost reduction.. Whilst working in CEE since 1994 he has helped to build businesses across all functions, integrating  newly acquired businesses with a particular emphasis  on employee development and performance .


Zenko Wychrij


Zenko worked for over 38 years in one of the world’s leading food company. He has held various senior positions in Operations and R&D while collaborating closely with Businesses. His work has taken him to Central and Eastern Europe and has also managed and executed product and industrial development projects globally but mainly in Africa, Asia and South America. He has extensive experience in Production Performance Management, development of Standard Operating Procedures across a number of technologies, Food Technology, Ingredients and Product Development for Innovation. He has deep knowledge in continuous improvement in operations, lean in manufacturing (TPM) and the development of new manufacturing strategies.

Marcel Suers


Marcel is a proven business innovator and strategic visionary, with a very strong commercial acumen at all levels of the sales process. This includes ensuring new business models are developed and implemented whilst initiating and supporting the development of new markets.

His personality is extrovert, passionate, people and customer focused, combined with a very good understanding that people do business with people they trust. He has been in several commercial leadership roles with IBM, Oracle, Software AG, British Telecom and Tele2 in both Europe and the Middle East.

Over the years he developed a large network and experience in vertical markets like Government, Defense, Logistics, Aviation, Financials and Media in the broader Europe, Middle East and African markets.

James Hirst


Successful interim manager providing flexible and high-quality programme and project leadership. Experience across several key sectors including, financial services, manufacturing/ retail, and IT.  Culturally aware, and globally mobile. Successfully delivered complex and high value projects across central Europe and LATAM.

High energy, adaptable and resilient leader who is comfortable and confident navigating organisational uncertainty. Pragmatic, outcome and solution focused with a passion for customer excellence. Hands-on style and approach which quickly builds high performing teams through support and engagement.



Crafted Outcomes helps all businesses not only reach, but exceed their goals. Our experience helps us lay out a strategy that perfectly fits our clients. This collaboration is essential for the successful transition from strategy, to plan, to action. Learn about some of our past projects below, and get in touch to see what we can do for you.



Factory Worker


Stack of Books


S4/HANA Migration and Cloud Storage Solutions

Utilising our Cloud SME Consultant's, we provide Cloud strategy and consultancy to help devise your Cloud strategy for migration to HANA or S4/HANA platform when SAP will stop the support for multiple database and operating systems by 2025. We can introduce our SAP migration services which will be apart from an Assessments of your current systems  to develop a migration plan and journey to their required and needed destination. With our unmatched industry knowledge of both the functional as well as the technical side (called BASIS in SAP terms) we can take the customer on the entire journey to compliance and reduced cost migration

Business and Operational Strategies linked with Simplification

Working with our clients we provide practical advice, support and tailor-made solutions to improve performance of the individual, their team, and the business. Successful businesses recognise that these areas are interlinked, but each area has its unique issues. We will help you design and implement individual strategies to leverage your strengths, accelerate your growth, and build capability.

Flexible and practical hands on training

At Crafted Outcomes we passionately believe that learning, the acquisition of knowledge, is essential if businesses, individuals and even countries are to progress. We spend a great deal of time with our clients helping them to capture learning and the acquisition of knowledge as a key part of their business strategy that will give them the edge over their competitors. Several of our team have extensive experience of working in developing markets. We are working with several educational establishments , both schools and Higher Education institutions based in the UK who see opportunities in these markets to set up sister schools that will deliver outstanding education in the markets primarily aimed at the local market.





Coaching is a key management skill. Out experienced are all certified Coaches , we can work with businesses by training managers as coaches and even be coaches to employees within the business that would benefit from working with an experienced coach. Mentoring is altogether different. External mentors provided by Crafted Outcomes can be of great benefit to senior managers, not solely at that level but usually so who would benefit from external experienced mentors helping them on their career journey in all its aspects

Business Management

With our clients we spend time listening to business leaders, listening to their teams at all levels, asking probing relevant questions that enable us to work with leaders using our experience ensuring that what in the future the business  does and how it does business. Working with business leaders and others we can help identify issues that are important and need fixing, those issues that are emotional that need careful handling whilst at the same time ensuring that the business does not suffer as a result if the changes and that the employees can embrace the changes

Cloud Migration Services

Utilising our Cloud SME Consultant's, we provide Cloud strategy and consultancy to help devise your Cloud strategy for migration to HANA or S4/HANA platform when SAP will stop the support for multiple database and operating systems by 2025. We can introduce our SAP migration services which will be apart from an Assessments of your current systems to develop a migration plan and journey to their required and needed destination. With our unmatched industry knowledge of both the functional as well as the technical side (called BASIS in SAP terms) we can take the customer on the entire journey to compliance and reduced cost migration

Grow Your Business

Financing is a specialist area that many businesses have little appreciation of. At Crafted Outcomes we have the expertise to understand what type of external financing is most suitable for your business and we will use our network to find the right financing partner.

Our Partners

Who We Work With

Empty Box

Welcome to Empty Box Recruitment Ltd which was founded in 2004 as a recruitment solutions and outplacement partner.

Our client base encompasses a wide range of companies working in Food & Drink manufacturing, Pharmaceuticals and Nutraceuticals, Non-Food Consumer Goods as well as Engineering and ‘Business to Business’ sectors, and includes 3 of Europe’s largest Food businesses, a £15 billion pharmaceutical business, and a £5 billion metals’ business

Service Offerings:

Full selection process including drafting & placing of free on-line advertising, candidate screening, short-list preparation, interview organisation & candidate feedback, through to offer management, referencing & post-employment satisfaction survey.

We recruit across all business functions for our clients ranging from Production & Engineering, Sales, Marketing, and Category Management through to Supply Chain, Technical, Finance & HR, from junior management level up to Senior Managers & Directors. More on: http://www.emptyboxltd.co.uk/home.htm

Cloud Migration Services from SAP to S/4HANA

We can offer solutions to Migrate, Deploy and Support  S/4HANA from SAP. Including 
•Change Management
•Architecture Design
•Proof of Concept
•Migration, Implementation and Testing



Engagedly is a cloud platform for Progressive Performance management and employee engagement built for organizations with visionary leadership. With our gamification, engagement and continuous performance based approach, organizations can align, motivate, engage and optimize employee performance.



SwiftCloud is a leading B2B mobile app provider, creating applications that integrate with your back-office IT system, designed to drive sales and increase customer satisfaction through 24/7 online ordering. SwiftCloud also offer additional modules to make you even more e-commerce-capable for your customers and sales teams. Customers can order from the web via a SwiftCloud Web Module button added to your existing website and sales managers can place orders on the move via the Sales Manager App which shows customer-specific pricing, discounts and special offers.


Loyalty Matters

What if you could transform the way you attract, engage and convert customers online? Would that improve your business? If you want to increase traffic, drive engagement and generate more leads from your website and marketing, you need to talk with the team at loyalty MATTERS today.

Services include:

Website design, Branding, Graphic Design, Digital Marketing etc.

Whether you need a full strategic review of your brand, event or product, or simply a couple of hours graphic design input to visualise an idea that you’ve sketched, we can help. We help you define your ideal customer(s), create a stunning visual identity for your brand and work with you to design powerful marketing strategies that maximise engagement.  Tell us what you want to achieve and we’ll put together practical proposals to get you there.


Thinking Focus

Thinking Focus works with organisations globally to: Build AWARENESS of how your thoughts and behaviours create the collective culture that can empower or limit your performance. Develop UNDERSTANDING of how you can influence yourself and others to think more clearly and focus on delivering results. Share powerful MENTAL MODELS that underpin the mindset and behaviour for unlocking productivity and realising the potential in your people, teams and business units


Contact Us

Contact us and find how our services can benefit your company.

10 Grange Terrace Sunderland SR2 7DF, Tyne & Wear

+ 44 191 514 7991


+ 44 191 514 7991

10 Grange Terrace Sunderland SR2 7DF, Tyne & Wear

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